But here is the deal, among millions of videos that are uploaded on the internet, only a few trends its way. But this blog is no way concerned about the trend, we are here to discuss the tactics that alleviates quality content to the audience.
Keep it Short
Grabbing the attention of users within 7 to 10 secs of video is the new content marketing. With enormous availability of video content, it takes a second to scroll your video. Hence video creators and editors should be in conversant with the time duration and make it crisp and clear.
Challenges to the Go!
From Hollywood celebrities to Indian influencers, our gram reel is filled with challenges. The perfect example that we would like to quote is “Epigamia’s chocolate ghee spread” which is the latest production of Indian actress Deepika Padukone. The marketing strategy has been well curated right from product ideation, behind the scenes videos, testing videos, public reviews to hashtag challenge!
Speak with Story
The world is binded with emotions. If you are looking to capture and connect with the users, story telling sets the base with trust. Create a video which has testimonials, let the public do the talking. For a product description talk about your product that is fascinatingly curated with a storyline that stays clear from being salesy. As per statistics, people are annoyed by advertisements and sales that are bombarded in their gadgets. Thus narrate a story and make this work.
Urge : CTA
Blogs, emails, posters and more., Any form of content marketing persuades users to take a particular action in regards with the content and this is no different for video content as well. Give a proper CTA somewhere in the integral part of the video. But make sure the CTA doesn't disturb the flow of the video and the makes the video natural and at the same time it follows the ease
Relatable videos / Customer Generated Content
Audiences love to see themselves in the video, that is the ultimate reason why influencer marketing is such a hit. Generate content where users can relate to, where they can share with their peeps, family and at their office space. Make sure your content is engaging and let people have fun and comment.
What are you waiting for ? Go ahead and create epic videos